How to plan a social media month without guessing
A practical, low-drama process for turning business goals into a social media calendar you can actually publish.
The blog
Practical notes for marketing and analytics careers.
Clear explanations, useful checklists and honest reflections on the work. No recycled hot takes, no invented results.
A beginner's guide to marketing analytics metrics that matter
How to choose marketing metrics by starting with the decision you need to make, not the dashboard you have.
How to build a marketing portfolio when you have no client work
A practical way to create credible marketing portfolio pieces before anyone has paid you for your work.
The interview prep checklist for digital marketing roles
A calm, practical checklist for preparing for digital marketing and analytics interviews without memorising scripts.